Management Essay Example | Topics and Well Written Essays - 1500 words - 1

Management - Essay Example f Brazil. This retail sector organization is considered as one of the leading retailers as well as largest employers in private sector of Australia (Coles Myer Ltd 2000). The origin of Coles Myer was around 100 years ago was from the two Australian retailers namely â€Å"G. J. Coles & Coy and The Myer Emporium† (Coles Myer Ltd 2000). They have their operations in Australia along with New Zealand and possess about 2,000 retail stores in those places. Coles Myer has shareholders numbering above 380,000 (Coles Myer Ltd 2000). The organization’s businesses are generally classified into five groups which include Food & Liquor, Myer Grace Bros, General Merchandize, e.colesmyer and Apparel & Home. The retail stores have an annual sale of more than $24 billion. The various brand of Coles Myer are Grace Bros, Coles, Myer, Target, Bi-Lo, Kmart, Liquor land, Fosseys and Officeworks. This retail sector organization has provided employment to over 167,000 staffs (Plunkett 2005). Col es Myer has adopted wide communication strategies in order to contact with their staffs, suppliers, customers, stakeholders, shareholders by replying through letters and intranet site. They believe that satisfying customers will bring their success and collecting customers’ feedback will help them to make necessary improvements if it is needed. They want to provide best services to the customers and preserve good relationship with them (Coles Myer Ltd 2000). Coles Myer provides ongoing practical training to the staff in order to facilitate them to handle properly the customers and provide quality services to them. The training is provided with a basis of making their staff to have an actual understanding of their compliance responsibilities (Coles Myer Ltd 2000). Coles Myer is entering into the retail market of Brazil with the aim of business expansion as well as spreading their brand name beyond the Oceania region. As Brazil is considered as one of the world’s largest retail markets, thus Coles Myer can get scope of extension of their retail business. Though the store will be located in Brazil but the services will be provided by the Australian organization. However, several Brazilian staffs will be hired for the retail store but the training will be provided by the Australian managers since they are extremely customer oriented. They want to provide best services to the customers of Brazil to build their brand name. The main purpose of the report is to prepare an environmental analysis of the Brazil’s business environment for an Australian retail sector organization Coles Myer who wants to enter in the market of Brazil. The company faces various challenges and can gain opportunities while expanding its business in new Brazilian market. In this paper the PESTL analysis along with SWOT analysis of Coles Myer is conducted and subsequently recommendations are provided for the organization for entering into the